Build Your First paid Offer on Substack
$17
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Substack Lab on Gumroad — by Deb Burns
Most creators wait way too long to monetize. They churn out months of free content, build a tiny audience, then burn out because… no revenue.
This guide shows you how to avoid that trap by building your first paid offer right now — without the overwhelm, the hustle-bro sales tactics, or the guesswork.
Inside, you’ll learn how to:
- Spot and validate the real problems your audience will actually pay to solve
- Position yourself clearly so people instantly “get” what you do
- Use AI prompts to brainstorm product formats (and avoid analysis paralysis)
- Make decisions faster and start building in public — even if you’re not “ready”
- Structure your free and paid content with the Why/How method so both tiers feel valuable
- Design a simple paid ecosystem (low, medium, high-ticket) that grows with you
- Package your modules as a standalone product later (hello, Gumroad!) to add long-term value
This isn’t about perfection. It’s about momentum.
You’ll leave with a framework you can use to sketch, test, and launch your first paid offer — while still serving your free readers and building trust.
Because clarity is nice.
But clarity plus cash? That’s better.
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